Privacy Policy

Last updated on: March 25, 2026

Amorepacific Corporation (“we”, “us”, or “our”) is committed to protecting the privacy of individuals who access to our applications and individuals who register and use our services. This Privacy Policy applies to our mobile application, makeON (the “App”). This Privacy Policy explains the types of personal information we may collect from you, the ways we may use and share that information and the measures we take to protect your privacy and personal information. The term “personal information” refers to information that identifies, relates to, describes, is capable of being associated with, or could reasonably be linked, directly or indirectly, with a particular individual, device, or household, such as name, address, date of birth, phone number, e-mail or another identifier that permits contacting a specific person and other pieces of information that are maintained in personally identifiable form. If you have a question about how your personal information is being used, you can contact us through the methods provided in the “Contact Us” section at the end of this Privacy Policy.

Your use of the App constitutes your acceptance of this Privacy Policy and your consent to the practices described below. You are not authorized to use the App unless you agree with this Privacy Policy.

1. Collection of Information

Information You Provide

We may collect your personal information on our App. You may choose to provide personal information when you create an account on our App. The types of information you may provide us include any or all the following:

  • Email address
  • Gender
  • Name
  • Date of birth
  • Moisture measurement results
  • Device identifier
  • Nickname
  • Location information

For AI ON Skin Analysis

Photo, Nationality, Skin condition (moisture, oil, wrinkles, pores, elasticity, pigmentation, redness), skin concerns, skin type

We may use the information we collect from you for several purposes, including:

  • managing and administering your account, including authenticate users
  • preventing and detecting fraud and misuse of our services
  • Ensure the App working and functioning properly
  • identifying diagnostic devices
  • providing services based on the outcome of your skin condition analysis and the weather condition of your current geographic location

For AI ON Skin Analysis

Providing customized services based on surveys and basic data acquired

Information Automatically Collected

When you use our App, we may collect certain information about your activities on our App by automated means, such as cookies, IP addresses, browsing history and service history, as follows:

  • Device information such as an IP address or other unique identifier information for the mobile device, technology, or other device you use to access our App
  • Location Information: if you access our App using a mobile device, we may access, collect, or monitor information regarding the geographic location of your mobile device. We may also determine your general geographic location using your IP address
  • Other Technologies: we may utilize new technologies as they are developed in a manner that is consistent with this Privacy Policy and industry standards

2. Use and Disclosure of Personal Information

Personal Information Usage: Your personal information will not be used or disclosed to third parties beyond the scope outlined in Article 1 without your explicit consent, except as required by law.

International Data Transfers: Personal information we collect may be stored and processed on servers located outside of the country where it was collected, including South Korea, where we are headquartered. Data protection laws may vary among countries with some providing more protection than others. Nevertheless, we are committed to protecting your personal information by taking reasonable precautions while transferring, storing, and processing, in accordance with this Privacy Policy. By using our App, you consent to the processing, transfer, and storage of your information in South Korea and other countries.

3. Delegation of Personal Information Processing

Third-Party Processors: When we outsource the processing of personal information to a third party, we will ensure a data processing agreement is in place. This contract demands that the third party process the data safely and grants us the oversight required to maintain the integrity of your personal information.

Details of Third-Party Processors: Below is the third party we have entrusted with personal information and an outline of its responsibilities.

Delegate Recipients

Genesis Nest

Delegated tasks

Operation and management of the App

4. Retention and Deletion of Personal Information

Retention Period: We retain your personal information for as long as it is necessary to provide you with our services.

Deletion: Upon receipt of your request to remove personal information or cancel membership, we agree to carry out such request and ensure that such data is erased permanently.

Purpose Achieved: Once the initial purpose for collecting your personal information is fulfilled, we will delete the data securely and irretrievably.

Legal Compliance: Despite reaching the collection or provision purpose, we may retain personal information if required by law for a specified period.

Personal Information Protection and Grievance Handling

We have established a dedicated department and appointed a Privacy Officer to address your personal information protection and related grievances.

[Privacy Officer]

Name: Seungil Oh, Director of Information Security Center

E-mail: privacy@amorepacific.com

[Privacy Officer]

Full Name: Kwangbok Lee

E-mail: privacy@amorepacific.com

5. Use of Cookies and Other Technologies

Cookies: We may use cookies, which are files containing internet access information, to have a better understanding of how you interact with our site. We use cookies only to identify your computer or device and learn more about your interest. Cookies will not be used for personal identification.

Use of Cookies: Cookies enable us to analyze member access patterns, frequency, and duration and recognize the number of visits to enhance service offerings.

User Choice: You have control over the use of cookies and can adjust your browser settings to accept all cookies, some, or none at all.

Manage Cookies Preferences: You may change your cookies preferences or remove cookies as follows:

  • Edge: Go to browser’s options menu -> Settings -> Cookies and site permissions -> Manage and delete cookies and site data
  • Safari: (MacOS) Safari -> Preferences -> Privacy (iOS) Settings -> Safari -> Privacy & Security
  • Chrome: (PC) Browser menu -> Settings -> Privacy & Security -> Cookies and other site data. (Mobile) Browser menu -> Site settings -> Cookies

6. Access and Correction of Personal Information

Direct Access: You may view or edit your personal information at any time by logging into your account on the App’s [My Page] or by reaching out to us through the contact information we have provided.

Restrictions: Access or correction requests may be limited in certain circumstances which may result in any of the following:

  • Potential harm to third party rights and interests
  • Impediment to our operation of business
  • Non-compliance with applicable laws

7. Withdrawal of Consent

Revoking Consent: You may withdraw your consent to the collection, use, and provision of personal information at any time through [My Page] on App or through the contact information provided.

8. Data Security

Security Measures: We take appropriate measures to secure your personal information from unauthorized access, disclosure, misuse, modification, or loss. We contractually require that trusted third parties who handle your personal data for us do the same.

9. Children’s Privacy

Our App are not directed to children under the age of 16, and we do not knowingly collect personal information from children under the age of 16. If you are parent or a guardian and learn that your child has provided us with personal information, then you may contact us at makeon_help@amorepacific.com. If we confirm we collected such information, we will take all reasonable measures to delete that information from our system as soon as possible.

10. Amendment of Privacy Policy

Should any amendments be made to this Privacy Policy, they will be promptly notified on the App.

11. Contact Us

If you have any questions about our privacy or security practices, or if you would like to request access to or correction of your personal information or for any other privacy request, you can contact us at the following:

  • 1) [My page – Contact us] on our App
  • 2) e-mail: makeon_help@amorepacific.com

Your rights are subject to applicable legal restrictions. We may take reasonable steps to verify your identity before granting access or making corrections. If we need, or are required, to contact you concerning any event that involves your personal information, we may do so by e-mail.